Monday, March 31, 2008

Earth Hour '08: Did It Matter? - TIME,8599,1725947,00.html --- Earth Hour didn't suffer for a lack of gimmicks. Servers wearing glow-in-the-dark necklaces sold eco-tinis at bars and restaurants in Phoenix. A local yoga house in Michigan offered sessions by lamplight, and the Sheraton Hotel in Chicago arranged check-in by candlelight. All in all, the WWF estimated that tens of millions of people around the world participated in Earth Hour. Watching the lights wink off in major metropolitan areas now doubt looked impressive, but it's worth asking: What was the point? As Roberts himself noted, the energy saved by turning off the lights for an hour "won't make an enormous difference." So, if it won't cut carbon emissions, why bother then with Earth Hour, or Earth Day or Earth Live, last year's daylong concert for the


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